If you've ever owned a BMW, you'll know they more than merit the description of the Ultimate Driving Machine. You'll have appreciated first-hand why we've won some of the most coveted awards in Australia with judging criteria spanning value for money, design and on-road performance. From the nimble 1 Series to the magnificent 7 Series, from our uncompromising X Range to our high performance M cars, every single BMW is the ultimate in its class. An inimitable machine conceived solely for the exhilaration of driving.
Unique DNA flows through every Ultimate Driving Machine to give it that distinctive BMW look. From the iconic kidney grille bookended by bi-xenon headlights featuring corona ring technology, to the long wheelbase, short overhangs, Hofmeister Kink design feature, stretched bonnet, and set back passenger cell. All this combines to create our unmistakable sporty elegance.
At the heart of every BMW design is the desire to create motionally charged cars with lasting appeal – a bond between human and machine. The principle known as driver orientation is essential for the interior design of every BMW. All the controls and surfaces are directed towards the driver, allowing an optimum overview for an unrivalled driving experience.
Our engineers, designers and technicians are all highly future focused, ensuring our vehicles constantly lead the way in technology and innovation. BMW i is developing visionary vehicles and technologies for tomorrow including alternative drive train technologies, new materials, intelligent mobility services and new car concepts – including two electric cars already scheduled for production.
The innovations that power our Ultimate Driving Machines are often inspired by our long history with motorsports. In Munich, the BMW Motorsport division works closely with our Research and Innovation Centre, so as we develop technological advantages for the track we can apply the learnings to our road models.
In 2012, the BMW Group was named the world’s most sustainable car manufacturer by the Dow Jones Sustainability Index – for the eighth year running.
So as you’d expect, every BMW incorporates innovations from BMW EfficientDynamics – an ever improving suite of technologies that contribute to award winning engine performance, powerful acceleration, lower fuel consumption and reduced exhaust emissions.
BMW vehicles include technology such as ECO PRO mode which – when selected – gears your BMW towards reducing your fuel consumption. This intelligent system optimises your accelerator pedal, gearbox parameters and climate control strategy. It’s this kind of intelligent thinking that keeps the world’s most sustainable car manufacturer in its rightful place – miles in front of the competition.
Every BMW delivers a high level of impact protection to safeguard you and your passengers in the unfortunate event of a collision. And because your safety is paramount, BMW also offer an array of intelligent systems to prevent accidents from happening at all.
One such feature is BMW Active Cruise Control. This innovation maintains your desired speed while preserving a pre-defined distance to other vehicles by gently applying the brakes automatically if a car is detected in the lane ahead.
Other features include passive safety features such as seatbelt pre-tensioners, rollover sensors and advanced airbag systems. This combination of innovative technologies' works together to ensure maximum safety, delivering the Ultimate protection for you and your passengers.
Every BMW model incorporates the innovative thinking of BMW EfficientDynamics, a suite of technologies that contribute to award-winning engine performance, powerful acceleration, lower fuel consumption and reduced exhaust emissions.
BMW ConnectedDrive is the umbrella term for all our innovative technologies that network you and your vehicle with the world outside and the traffic around you. The innovations of BMW ConnectedDrive combine to give you greater comfort, safety and infotainment.