Contenders: Honda Civic, Toyota Corolla, Holden Astra, Ford Focus
Since its launch in January 2004 Mazda's small car, the 3, has been a runaway success. In short supply or even back-ordered almost constantly, it has averaged better than 2200 sales per month -- every month. With the Mazda selling few if any 3s to fleet purchasers, such as rental car companies and government departments, the little sedan/hatch has taken the battle for private buyers' dollars right up to the top-selling Toyo.
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