Limited edition Aurion Touring SE

Will Toyota's added-value Aurion place Commodore Lumina in the shade?

discount new cars  » Get the best price from a Toyota dealer

Toyota has introduced an Aurion with extra value, reviving an old name in the process.

Named the Aurion Touring SE, the limited edition model is fitted with parking sensors (front and rear), a six-disc CD changer, premium instrumentation with trip computer, dual-zone climate control, 16-inch alloy wheels, a rear spoiler, leather-bound steering wheel and leather-trimmed gear shift knob.

These features are in addition to the standard specification of the Aurion AT-X on which the Touring SE model is based.

'Touring' was the 'Sportivo'-style level of trim in the MCV20 V6 Camry range. It was a low-volume model, but more for its market positioning than being a 'value-packed' limited batch model.

Following Holden's lead with the Commodore Lumina (more here), the Aurion Touring SE will sell on the strength of the extra features, without detriment to profitability or the vehicle's long term resale value.

At a price of $34,990, the Aurion Touring SE threatens to 'out-load' the Lumina. For the buyer, it will boil down to whether 18-inch alloys and a $2000 saving (Holden) are more important than sophisticated aircon, audio, front parking sensors, some leather trim and the Aurion's standard six-speed auto.


To comment on this article click here

 

 

 

Powered By Motoring.com.au
Published : Wednesday, 17 October 2007
Disclaimer:
In most cases, motoring.com.au attends new vehicle launches at the invitation and expense of vehicle manufacturers and/or distributors.

Editorial prices shown are a "price guide" only, based on information provided to us by the manufacturer. Pricing current at the time of writing editorial. Pricing prior to editorial dated 25 May 2009 may refer to RRP. Due to Clarity on Pricing legislation, RRP for those editorials now means "price guide". When purchasing a car, always confirm the single figure price with the seller of an actual vehicle.

^ If the price does not contain the notation that it is "Drive Away No More to Pay", the price may not include additional costs, such as stamp duty and other government charges. Please confirm price and features with the seller of the vehicle.

Opinions expressed with motoring.com.au editorial material are those of the writer and not necessarily Carsales.com Ltd. motoring.com.au editorial staff and contributors attend overseas and local events as guests of car manufacturers and importers.

Click here for further information about our Terms & Conditions.

Latest