Honda has launched a new marketing campaign to promote the luggage capacity of the Jazz hatchback. And there's an incentive to learn more about the car -- the chance to score a Jazz in VTi-S trim.
The marketing campaign builds on the recent advertising campaign developed for the car and featuring shape-shifting objects formed by a massive conglomeration of toy building blocks.
For the new campaign, Honda has set up a microsite associated with the campaign and the competition: www.honda.com.au/jazzpacking. Visitors to the site can view four videos outlining different ways of putting the car's luggage compartment to good use. The activities shown in each of the four videos are monitored by Honda's own 'mad scientist', Rodney.
"For a light car [the Jazz] has an incredibly cavernous interior that fits anything you can imagine. [The creative team at] DTDigital has come up with an entertaining way of highlighting this," said Honda Australia's General Manager Sales and Marketing, Stephen Collins.
Those taking part in the videos include "hipsters, ninjas, body builders and a surprise internet celebrity rapper," according to a press release from Honda, issued today.
The competition, which closes Monday, August 30, is open to anyone who submits a video proposing the best use for the luggage compartment in the Jazz.
"We wanted to make it as simple as possible for people to submit their entry and share it with their friends, so we tapped into the power of Facebook Connect and used platforms such as YouTube to host the videos," said Collins.
Visitors to the site can vote on each of the video entries and the most popular entry will win the car for its creator.
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