JAMA, the Japan Automobile Manufacturers Association, has fired off a fairly blunt message to the Japanese government.
Penned by the Chairman of JAMA, Toshiyuki Shiga, the open letter was reproduced on the Association's website last week. In a world where lobbying makes the wheels go round, the chairman's message for the Japanese government seems particularly succinct — and seems unusual too for being co-signed by Koichiro Nishihara — the president of the Confederation of Japan Automobile Workers' Unions.
Contrasting with the situation in Australia, it's a proactive response from the Japanese industry, currently grappling with the aftermath of the Global Financial Crisis (GFC) and the twin disasters of earthquake and tsunami in March. The Japanese government is already concerned by the strength of the Yen against the US dollar, but the pointed remarks from JAMA and the union will keep the blowtorch applied.
The letter is reproduced in full below:
"Current foreign exchange rate levels represent, for the yen, an appreciation that not only far surpasses all prior projections by Japanese automakers, but also totally fails to reflect Japan's economic fundamentals.
"Over the decades, the Japanese automobile industry has carried out a steady series of cost-cutting and other measures necessary to maintain its international competitiveness. The yen's present exchange rate level, however, clearly exceeds the limits of such efforts. The continuation of this trend seriously threatens the ability to maintain the foundations supporting the manufacturing craftsmanship that has long been the basis of Japan's competitive edge. There are also fears that these currency market conditions will have a profoundly adverse impact on employment throughout Japan's motor industry, including the parts supply and other vital sectors.
"Having been heavily affected by the devastating March 11 earthquake and tsunami, automobile production in Japan is at last moving towards recovery. The yen's excessive appreciation risks gravely hampering this nascent recovery and, in doing so, imperiling the resurgence of Japan's weakened economy.
"In view of these realities, JAMA and the CJAWU strongly demand that the Japanese government take swift and effective action aimed at reducing the yen's current strength."
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