FORD TERRITORY

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Ford Territory has best July in five years

words - Joshua Dowling
Ford’s locally-made SUV threatens Falcon for top-seller status
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 The Ford Territory has recorded its best July result in five years, with the updated model outselling former favourite, the Toyota Kluger, by comfortably more than two-to-one.

According to preliminary data, Ford sold 1500 Territory SUVs compared to 1800 Falcon sedans in the month of July. The Territory’s July result is down slightly on the June tally of 1600 sales but compares favourably to just 600 Klugers, which have been constrained by a shortage of supply since the Japanese earthquake and tsunami in March.

“It was an excellent result, best July (for Territory) since 2006,” Beth Donovan, Ford Australia’s Vice President Marketing, Sales & Service, told motoring.com.au.

More than half of all new Territorys sold are diesels.

Meanwhile, Ford says its dealers are seeing a mix of heavy-duty and luxury SUVs being traded in on its high grade Titanium models.

“The trades we’re getting include Nissan Patrol, BMW X5, BMW X3,” said Donovan, adding that some dealers now had to become familiar with doing price valuations on prestige cars.

“What we’ve found is that, after the first 60 days, [the new Territory] has the broad reach we thought it would,” she said.

 Powered By Motoring.com.au Published : Tuesday, 2 August 2011
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