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motoring.com.au: carsales’ new news and reviews brand

Our editorial ‘voice’ comes with a new name – motoring.com.au

Australia’s number one online automotive business carsales.com Ltd has launched a new editorial brand: motoring.com.au. And in the days and weeks to come you’ll see more of it at carsales.com.au and the rest of the carsales network of sites…

Building on carsales’ existing editorial infrastructure, motoring.com.au will supply content to carsales.com.au and CarPoint.com.au. In addition motoring.com.au has launched its own site and even a magazine style iPad app.

carsales’ network of automotive websites is Australia’s largest and has featured editorial content almost since its inception. Indeed, editorial alone accounts for a significant proportion of the millions of unique visitors the network attracts every month.

motoring.com.au will champion the substantial library of carsales’ existing editorial content and expand upon it with a wider range of articles and content types.

carsales.com Ltd CEO and Managing Director Greg Roebuck stated motoring.com.au was an important evolution of carsales’ content spectrum.

“carsales.com Ltd is the country’s number one automotive resource. We have more cars for sale than all our nearest competitors combined and attract an audience far and away larger than any other network. It’s appropriate that our consumers are able to easily access and consume a wide range of information. In giving our editorial its own brand and flexibility we’re making sure this happens,” Roebuck explained.

carsales.com Ltd Editor-in-Chief, Mike Sinclair will head an expanded motoring.com.au editorial team.

“carsales.com Ltd sites have always enjoyed a very strong position in the classified marketplace but over the past five or six years we have also worked hard to establish the group’s editorial bona fides.

“We’re not going to short change our readers at carsales.com.au, CarPoint or our other sites in fact the arrival of motoring.com.au will increase the content available at all of our sites. But the establishment of motoring.com.au gives us a stronger identity to our editorial offer right across carsales’ network of sites.

“In terms of vehicle data, carsales.com Ltd’s Redbook business is the industry leader, motoring.com.au will fulfill the same role in the editorial space,” Sinclair said.

You can check out the new motoring website and sign up to a dedicated newsletter at www.motoring.com.au. And iPad users can visit the iTunes App Store to download the free motoring.com.au iPad app Powered By Motoring.com.au Published : Tuesday, 5 July 2011
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Disclaimer:
In most cases, motoring.com.au attends new vehicle launches at the invitation and expense of vehicle manufacturers and/or distributors.

Editorial prices shown are a "price guide" only, based on information provided to us by the manufacturer. Pricing current at the time of writing editorial. Pricing prior to editorial dated 25 May 2009 may refer to RRP. Due to Clarity on Pricing legislation, RRP for those editorials now means "price guide". When purchasing a car, always confirm the single figure price with the seller of an actual vehicle.

^ If the price does not contain the notation that it is "Drive Away No More to Pay", the price may not include additional costs, such as stamp duty and other government charges. Please confirm price and features with the seller of the vehicle.

Opinions expressed with motoring.com.au editorial material are those of the writer and not necessarily Carsales.com Ltd. motoring.com.au editorial staff and contributors attend overseas and local events as guests of car manufacturers and importers.

Click here for further information about our Terms & Conditions.

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