In anticipation of this month’s release of the new James Bond film No Time To Die in the UK (Aussies will have to wait until November to see it on the big screen), Aston Martin Cognizant Formula One Team is bringing the latest 007 film to life at this weekend’s Italian Grand Prix in Monza.
For this race weekend only, the team will replace Aston Martin logos with the iconic 007 logo badge on Sebastian Vettel and Lance Stroll’s AMR21 cars. Meanwhile, in the paddock, the team’s motorhome and pit garage will be decked out in Bond iconography to mark the occasion.
The team’s social channels will also feature exclusive content including an interview with No Time To Die director, Cary Fukunaga. And to top it off, the Aston Martin Cognizant Formula One Team has partnered with EON Productions, acclaimed director Daniel Kleinman and award-winning composer David Arnold to create a Bond-inspired spot.
Arnold, the master of five Bond scores, and Kleinman, who has worked on Bond’s distinctive title sequences since 1995, relished the opportunity to entwine the legendary automotive brand with the world of the secret agent.
“Aston Martin is part of Bond’s DNA,” explained Kleinman. “It’s a partnership that needs no explanation, so it was great fun to fuse those two worlds together: Bond’s signature title sequences and Aston Martin Formula 1. I hope it will create a lot of excitement ahead of the release of the movie.”
The team’s website will receive a No Time To Die takeover for the weekend, including a 007 fan quiz. No word on whether the AMR21 cars will feature any of Bond’s iconic Q gadgets, we will have to wait and see how the race unfolds…