Ford Australia has slashed up to $7000 from the asking prices of its first dedicated EV, the 2023 Ford Mustang Mach-E, just six weeks after the launch of the electric fastback SUV in late October and even before first customer deliveries have been made.
However, Ford has confirmed to carsales that the new pricing will apply to all pre-existing Mach-E orders, meaning the early birds who paid a deposit back in May – before the latest LCT threshold hike in July – when order books first opened can look forward to an even bigger saving when they collect their vehicles later this month.
The surprise ‘re-pricing’ move sees the Mustang Mach-E’s opening price plummet from $79,990 to $72,990 plus on-road costs for the entry-level Select variant, while the price of mid-range Premium reduces to $86,990 plus ORCs – thereby also making it exempt from the Fringe Benefits Tax when purchased via a novated lease.
For those looking to purchase the Premium outright, the new starting price equates to a $4675 price reduction, while the Tesla Model Y Performance-rivalling Mach-E GT has had $2675 scraped of its asking price to now retail from $104,990 plus ORCs, positioning it right between the Kia EV6 GT and inbound Hyundai IONIQ 5 N.
The move also means two of the three Mach-E variants offered in Australia are now exempt from the FBT which will save consumers thousands of dollars over the lease period, bringing the Mach-E into reach for a wider customer base.
“This price reduction is a major positive for our customers and demonstrates our commitment to delivering the best products and great value to our customers,” said Ford Australia president and CEO Andrew Birkic.
“As the EV market continues to evolve, we are responding to it.”
That evolution is largely thanks to a growing wave of increasingly affordable and capable Chinese EVs coming to market, alongside more new electric model releases from big-name mainstream and luxury players like Kia, Hyundai, Audi, BMW, Mercedes-Benz and Porsche.