2024 Jeep Avenger gets cheaper ahead of launch

Jeep Australia has scraped thousands off the asking price of its inbound Avenger ahead of its local introduction later this month, with the pint-sized electric SUV now starting from $49,990 plus on-road costs.

The surprise price adjustment equates to a permanent $4000 discount for the base Longitude and $3000 for both the mid-range Limited and flagship Summit which now start at $54,990 and $60,990 respectively.

Jeep hasn’t provided a definite reason for the price adjustment – just that the new strategy is designed to deliver “even more value across the entire Avenger range” seeing as no changes have been made to the standard equipment or mechanical packages of any variant.

Odds are it has something to do with the ongoing EV pricing war being fuelled by the ever-broadening array of affordable Chinese product coming to market.

In case you missed our original pricing and spec coverage, all Avenger EVs are powered by a 115kW/260Nm electric motor and draw current from a 54kWh lithium-ion battery pack, gifting them a WLTP range of up to 396km.

Headlining the Longitude’s equipment list are 17-inch alloy wheels, a leather-clad steering wheel, 10.25-inch infotainment screen, 7.0-inch digital cockpit, keyless start, adaptive cruise control, reversing camera with dynamic guidelines, connected services, a frameless auto-dimming mirror and a 7kW AC onboard charger.

The Limited adds a widescreen 10.25-inch virtual cockpit, leather-trimmed seats, a wireless charging pad, second-row USB port, sat-nav, keyless entry, power tailgate, puddle lamps, traffic sign information, a height-adjustable cargo floor and a gutsier 11kW AC charger.

The Summit goes further with 18-inch diamond-cut alloys, leather upholstery, power-adjustable and massaging driver’s seat, heated front seats, privacy glass, LED projector headlights, LED tail-lights, LED fog lights with cornering function, gloss black seven-slot grille, bi-colour roof and a sunroof.

It’s unclear at this stage if Jeep Australia is planning to introduce a cut-price petrol version of the Avenger or the all-terrain 4xe hybrid, though both products would have merit in the local marketplace, especially the latter given its Jeep’s reputation as an off-road brand.

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