2025 Ferrari EV to attract strong Aussie interest
But the Prancing Horse concedes its first electric car won’t be for everyoneFerrari admits there is scepticism around its first EV, but the hallowed Italian performance car brand still expects buyers to queue up when it’s revealed next year.
Speaking ahead of this week’s Australian debut of the 2025 Ferrari 12Cilindri – the replacement for the 812 Superfast and perhaps Ferrari’s last V12 model – Ferrari Australasia president Dr Jan Hendrik Voss said interest was building for the yet-to-be-named battery-electric Ferrari.
“So far I can say there’s some enthusiasm around it, but there are also some people that have been around the brand for decades that are more sceptical about it,” said Voss.
He pointed to initial concerns from some about Ferrari’s first SUV – or FUV (Ferrari Utility Vehicle), as the brand refers to the Purosangue – but how that quickly changed once the car was unveiled. The Purosangue now commands a two-year wait list Down Under.
“We have the voice of the public and to some extent maybe a client here or there that wasn’t so sure when we came up with Purosangue and, at the end of the day, all of our top collector clients and loyal customers have ordered the car,” he said.
“I wouldn’t be surprised if we have a similar phenomenon when we launch the electric car.”
Voss admits an all-electric vehicle is “a big step” for Ferrari and, for some, that may prove too big a leap for a brand that has long staked its reputation on V12 and V8 engines.
But he says it will live up to expectations for the brand, saying: “For sure it’s going to be something very Ferrari and very unique.”
The regional Ferrari chief also said he sees “enthusiasm and interest growing and growing” for the Ferrari EV, and argued that Ferrari has a rich modern history in electrification.
“We had electric technology ever since the La Ferrari,” said Voss, while also pointing to the hybrid-powered Formula 1 racers that have combined petrol and electricity since 2014.
“I would argue it’s more of a natural progression [for Ferrari] to build a full-electric car.”
Obviously there are challenges, the most obvious of which is the noise, but this week Ferrari’s global marketing director Emanuele Carando told carsales that the Ferrari EV would deliver on brand expectations.
“The new electric Ferrari vehicle is going to be a true Ferrari,” he said.
“Yes, it will have sound. You will see – well, you will hear.”
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