MG is heading into uncharted territory with its Cyberster all-electric sports car that is priced from $115,000 plus on-road costs – and already buyers are lining up to splash some serious cash.
The six-figure price tag pops the radical Cyberster up against highly-fancied European sports cars from BMW and Porsche as well as Japanese coupes such as the Nissan Z and Toyota Supra.
And it makes it the most expensive car yet from the Chinese-owned brand that has focussed on the budget end of the market since relaunching locally in 2017.
Despite the lofty price tag, MG is confident the Cyberster will carve itself a healthy niche and help shift the focus of the brand. Along the way it plays nicely into MG’s heritage.
“Whether you have a passion for the classic MG Roadsters of years past, love EV motoring today, or admire the beautiful design of the Cyberster, you’ll be excited to get behind the wheel and feel the comfort, power and exhilaration this car delivers,” says Giles Belcher, chief commercial officer for MG Australia.
He says there are already “approximately 50” Australians who have placed a deposit on the radical scissor door two-seater.
“With our first shipment of Cyberster’s arriving in Australia, I’m pleased to say that already 30 per cent of these are sold for customer pre-orders,” said Belcher.
Not that the Cyberster is likely to shift the sales needle for the company that has muscled its way on to the list of top 10 selling car brands such as Toyota, Hyundai and Mazda.
Belcher says the Cyberster is about shining a spotlight on the marque and showcasing the technology and design.
“It’s not a car we’re going to sell thousands of,” he says. “It’s a halo for the brand, it’s a showcase for design capability and technology capability.”
As well as the slick design the Cyberster is powered by two electric motors - 150kW/250Nm on the front axle and 250kW/475Nm on the rear. Combined, these dual e-motors belt out an impressive 375kW and 725Nm, not dissimilar to V8-powered Mercedes-AMG sports that took pride of place in Benz showrooms a couple of years ago.
MG claims the all-wheel drive roadster will reach 100km/h in 3.2 seconds on the way to a top speed of 208km/h.
The Cyberster includes a launch control system and four levels of regenerative braking.
Standard equipment includes a 10.25-inch digital instrument cluster flanked by two 7.0-inch screens as well as another 7.0-inch central infotainment screen.
Plus there’s heated front seats, a heated Nappa leather-wrapped steering wheel, smart key entry, ambient lighting, 360-degree camera and 12-months of remote smartphone connectivity via iSmart.
A 77kWh battery provides 443km of range (WLTP) and can be charged at up to 144kW for a 10 to 80 per cent charge in around 40 minutes.
Home AC charging can be done at up to 11kW for a full charge in about nine hours; bank on more like 11.5 hours from the more common 7.4kW wallbox chargers.
Owners can access an AC vehicle-to-load (V2L) system for powering 230-volt household devices and almost anything with a conventional three-pin plug.
As with other MGs, the Cyberster is covered by a 10-year, 250,000km warranty.
While the Cyberster is available as a more affordable (and less powerful) single-motor Trophy model in overseas markets, there are no plans to bring that version Down Under, with MG initially focussing on big performance with the flagship model.
But part of the challenge with any sports car is maintaining buyer interest once the initial rush of early adopters has got behind the wheel.
“As part of the development of the product you’re always thinking about a lifecycle so we’re working with our parent company around what that could look in two years’ time or three years’ time,” said Belcher.
“Are there special editions, are there different battery sizes, those types of thing. They’re all under discussion.”
But Belcher says there are currently no plans for such modifications to the scorching MG Cyberster at present, with the company instead seeing “how the market reacts”.