2025 Porsche Macan EV in hot demand in Australia

The new-generation 2025 Porsche Macan due late this year is proving an early sales hit in Australia – and early adopters signing up for the all-electric replacement of the brand’s top-selling model are spending big on options.

One buyer has splashed out upwards of $50,000 on options and personalisation and the average spend on extras is north of $20,000, reinforcing the increased luxury focus for an SUV that also sets new performance benchmarks in its class.

Every one of the hundreds of orders so far includes some form of customisation.

“So far, all new all-electric Macan customers are personalising their car,” a Porsche Australia spokesperson told carsales.

“We are taking orders and building those cars to their very specific requirements in terms of colour and options.”

The optional equipment spending is on top of the higher starting price that is now $131,100 plus on-road costs for the 2025 Porsche Macan 4 – $600 lower than first announced, due to an increase in the luxury car tax threshold – and $179,500 plus ORCs for the range-topping Macan Turbo.

It comes as Porsche reveals early demand for the all-electric Macan is running ahead of initial expectations, which is extending the wait list for the all-electric replacement of the car that accounts for about half of the brand’s local sales.

“Given it’s still a number of months before launch and no one has driven the car or seen the car in the flesh, the enquiry is up on both variants,” the spokesperson said.

And Porsche is expecting that interest and pre-order activity to increase following the arrival this week of three left-hand drive examples of the new Macan.

The trio of Macan Turbos are part of a customer roadshow touring the country to continue the pre-sale for what could be a game changer against rivals such as the BMW X3, Audi Q5 and Mercedes-Benz GLC.

“As with any new Porsche model, once customers see the striking Porsche design DNA, we’d anticipate that pre-orders for the new all-electric Macan would increase,” said the Porsche Australia spokesperson.

While the Macan has always been a high conquest model for the German sports car brand – it plays in the largest luxury segment and has long been the most affordable way to park a Porsche in the garage – the new Macan EV is accelerating that.

Porsche says almost 60 per cent of early buyers already own a Porsche, most of them the previous Macan.

That’s an impressive figure given the brand has built its reputation on high-octane horsepower and the new Macan lacks the drama of a petrol engine.

But that also means about 40 per cent are new to the brand – and are clearly keen on the switch to electricity.

“So far we have also seen many new customers who may not have previously considered Porsche, particularly those intrigued by electric vehicles and seeking a luxury SUV experience,” said the spokesperson.

The new Macan will initially be offered in two variants: the Macan 4 and Macan Turbo, each with a dual-motor all-wheel drive system.

The Macan 4 produces 300kW/560Nm and can accelerate from 0-100km/h in 5.2 seconds.

The Macan Turbo ups those maximum outputs to 470kW/1130Nm and can scorch to 100km/h in a supercar-like 3.3 seconds, making it faster than some versions of the iconic 911 sports car and the fastest car in its class.

Down the track, the Macan family will expand to include a single-motor/rear-wheel drive model – the first-ever two-wheel drive Macan – and likely a sportier GTS variant, among others.

Porsche has said it plans to sell at least as many all-electric Macans as it did the original, something that will no doubt be watched keenly by an industry observing a slowdown in EV growth (although EV sales for the first six months of 2024 are up 18 per cent on the same period last year).

While it’s hybrids currently doing the heavy lifting in the race to more fuel-efficient vehicles, battery-electric vehicles are proving more popular in the luxury car space.

Already almost half of all Volvos sold in Australia are EVs as the company moves to an all-electric line-up by the end of 2025.

With the Macan going all electric – as well as future next-generation Porsche SUVs, including the 2027 Cayenne – Porsche could surge ahead of its German rivals on EV take-up once the new Macan arrives late in the year.

With planned sales of around 3000 annually, it would also make the new Macan one of the top-selling electric vehicles in the country, although an onslaught of planned new model activity could shake up the sales charts.

How much does the 2025 Porsche Macan cost?
Macan 4 – $131,100
Macan Turbo – $179,500
* Prices exclude on-road costs

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