2027 Ford Ranger EV to be a gamechanger
Blue Oval boss confirms all-electric ute will lead the class for range, utility, useability and valueFord CEO Jim Farley has revealed more details of the inbound Ford Ranger EV that’s set to land in 2027, describing the all-new mid-size ute as the most exciting product he’s ever been involved in.
Speaking to investors during Ford’s third-quarter earnings call, Farley said the inbound battery-electric pickup will “cater to customers who want more for their money – more range, more utility, [and] more usability”.
The Blue Oval’s CEO went on to say that the Ranger EV would be an “incredible package” and that it would match the “cost structure of any Chinese auto manufacturer building in Mexico in the future”, hinting at the electric Ranger being both affordable and profitable.
Primed to enter production in 2027, it’s already known that the Ranger EV will be based on an all-new platform being developed by a skunkworks team of engineers based in California, working independently to develop an affordable, next-generation family of electric vehicles.
This is the first time Farley has explicitly confirmed the Ranger will be the beneficiary of the new platform.
During the call, the Ford boss explained how he had been involved in many game-changing products during his time at the US car-maker but said the new mid-size truck had “got to be the most exciting”.
As well as publicly discussing the 2027 Ranger EV, he also referenced the global price war that was being fuelled by an overcapacity of EVs caused by new nameplates flooding the market.
Farley said he wasn’t a fan of the “race to the bottom” mentality and said that some car brands’ aggressive lease tactics posed a “huge residual risk”.
Commenting on the recent multiple price cuts for the Mustang Mach-E, he said that over the past 24 months, Ford had managed to cut costs by as much as $US5000 ($A7600) per unit, enabling it to save $US1 billion ($A1.5b) on EVs this year alone.
Reassuring investors that it would continue to focus on higher profit margins, Farley said Ford would continue to be “laser-focused on cost and getting leaner as a company”.
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