Alfa Romeo trademarks iconic 33 Stradale name Down Under
It seems the 2024 Alfa supercar could revive one of the brand’s most famous nameplates as well as mimic its stylingFCA Italy S.p.A has filed a trademark application for the ‘33 Stradale’ name with IP Australia as the global reveal of the upcoming Alfa Romeo 6C supercar inches ever closer.
The looming speed machine has already been teased with the 6C nomenclature, paying homage to the classic Alfa racers of yesteryear, and it’s understood to be taking direct styling inspiration from the legendarily stunning Alfa Romeo 33 Stradale of 1967 – one of the most beautiful supercars ever made.
This then makes the submission of the new trademark application by the Italian division of Stellantis particularly interesting as to the inbound supercar’s full name.
‘Alfa Romeo 6C 33 Stradale’ certainly does have a nice ring to it, and it’s not unlike Alfa to bestow its performance cars with tongue-twisting titles, for example the 8C Competizione, Giulia Quadrifoglio, Giulietta Sprint Veloce and 4C Spider 33 Stradale Tributo – a limited-edition roadster revealed in 2020.
It’s also entirely plausible Stellantis is simply securing one of its most famous nameplates for the future, but the fact it was only submitted under Class 12 (vehicles) and within six months of the bespoke brand flagship’s expected global reveal suggests something a little more complex is afoot.
The 6C is already close to being sold out, according to Alfa CEO Jean-Phillipe Imparato, despite the lack of any official images or details.
Propulsion is almost guaranteed to come from a highly-strung version of the 2.9-litre twin-turbo petrol V6 as seen in the Giulia Quadrifoglio and bespoke SWB Zagato, as opposed to the force-fed 3.0-litre V6 in the Maserati MC20 supercar.
The limited-run creation will be Alfa Romeo’s departing tribute to internal combustion ahead of its transition into a 100 per cent battery-powered EV brand in 2027.
Alfa Romeo Australia said it wasn’t in a position to shed any extra light on the nature or intent of the trademark, but a local spokesperson said they would check with global headquarters and respond accordingly.
Related: Alfa Romeo 6C supercar coming
Related: Alfa Romeo plotting an internal combustion supercar send off
Related: Alfa Romeo 4C Spider 33 Stradale Tributo revealed
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