toyota epu 8 zr29
9
John Mahoney27 May 2024
NEWS

All-new Toyota compact ute edges closer

Toyota USA boss says battery power would work for small utility, raising hopes for production version of EPU concept

Toyota says it is actively exploring launching a compact ute in the North American market to poach sales from the strong-selling Ford Maverick and Hyundai Santa Cruz.

Confirming that the world’s largest car-maker was plotting a smaller ute to sit below the US-spec Tacoma pick-up, Toyota Motor North America boss Ted Ogawa hinted heavily that the ‘baby HiLux’ could be battery-powered.

After Toyota showed the EPU concept in Japan last October, Ogawa has now told US industry journal Automotive News: “We are studying in that area, including the electrification movement.

“For example, the full-size pick-up, [full] electrification is not good chemistry with these customers. However, in mid-size or smaller size, there is more electrification opportunity compared to the full-size area.

toyota epu 1 74cq
toyota epu 4 ba9q
toyota epu 6 oubt

“So for us, it’s one of the opportunities to think about — the smaller size than Tacoma pick-up in the future.”

Ogawa said that talks were underway with Toyota back in Japan and that the biggest challenge to the introduction of a small electric ute would be the high cost of electrification.

It’s thought monocoque-chassis lifestyle utes could have a bright future in markets like Australia, with both the Maverick and Santa Cruz a chance to be offered here at some stage.

The all-electric EPU ute concept, which could revive the Toyota Stout nameplate if it reaches production, was said to have an impressive range of up to 725km.

Toyota has confirmed dimensions, which place the ute at 5070mm long, 1910mm wide and 1710mm tall, resting on a 3350mm wheelbase.

That’s considerably shorter than the HiLux (5325mm) yet is wider by 55mm and, notably, has a much longer wheelbase (+265mm).

Inside, the EPU had a Tesla-inspired yoke steering wheel and an unusual asymmetrical twin digital screen configuration with embedded gear shift and park brake toggle controls.

No timings were even hinted by Ogawa, but, if already approved, the production Toyota EPU could land in the US as early as 2026.

toyota epu 3 pk5n
toyota epu 2 ylwh
Share this article
Our team of independent expert car reviewers and journalists
Meet the team
Stay up to dateBecome a carsales member and get the latest news, reviews and advice straight to your inbox.
Subscribe today
Sell your car with Instant Offer™
Like trade-in but price is regularly higher
1. Get a free Instant Offer™ online in minutes2. An official local dealer will inspect your car3. Finalise the details and get paid the next business day
Get a free Instant Offer
Sell your car with Instant Offer™
Looking for a tradie car?Get the latest advice and reviews on tradie car that's right for you.
Explore the Tradie Hub
Tradie
Disclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Love every move.
Buy it. Sell it.Love it.
®
Scan to download the carsales app
    DownloadAppCta
    AppStoreDownloadGooglePlayDownload
    Want more info? Here’s our app landing page App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
    © carsales.com.au Pty Ltd 1999-2025
    In the spirit of reconciliation we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.