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John Mahoney5 Nov 2021
NEWS

Aston Martin DBX outsells all other models combined

British brand’s first SUV remains hot property, driving Aston to sales high

Aston Martin has released sales figures that show it delivered 2186 examples of its first SUV – the 2021 Aston Martin DBX – from January to September this year, topping the 2064 sales combined of the Vantage, DB11 and DBS Superleggera models over the same period.

In total, the British sports-luxury brand's shifting of 4250 cars has also seen revenue boosted by 173 per cent over the same period last year, to £736.4 million ($A1.34b).

Capitalising on the success of the DBX, Aston is rumoured to be readying a V12 version, plug-in hybrid, an SUV-coupe and a more luxurious long-wheelbase version to help it compete with the likes of the Rolls-Royce Cullinan.

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Despite the healthy uplift in sales and revenue, Aston Martin still posted a sizeable £97.9 million ($A178.5m) pre-tax loss between July and September alone.

On track to make around 6000 cars in 2021, Aston is said to be edging closer to profitability.

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Commenting on the sales results, Aston Martin chairman Lawrence Stroll said: "Through the first nine months of this year we have successfully built on the foundations we put in place for the company's success in 2020.

"Not only do we have low dealer inventory, but it is also healthy and fresh – a testament to our shift to ultra-luxury positioning."

Aston Martin hopes that by 2024/25 it will achieve 10,000 global sales annually which, it claims, will help it generate £2 billion ($A3.7b) in revenue and around £500 million ($A912m) in pre-tax profit.

Tags

Aston Martin
DBX
Car News
SUV
Prestige Cars
Written byJohn Mahoney
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