Aston Martin details ‘roadmap to electrification’

Aston Martin has detailed its electrified vehicle rollout under a new ‘Racing Green’ strategy unveiled today, which confirms launch timing for its first plug-in hybrids, battery-electric cars and a commitment to have its “core portfolio” of GT sports cars and SUVs fully electrified by 2030.

That leaves open the door for niche and special-edition models to continue with V12 and other internal combustion engines (ICE), while the carefully worded “roadmap to electrification” keeps ICE in the picture for potentially many years to come in conjunction with hybrid systems.

Coming just days after Aston’s chief creative officer and executive vice-president, Marek Reichman, told carsales that the company was taking a broad view on future powertrains, the Racing Green strategy commits to first deliveries of the Aston Martin Valhalla plug-in hybrid supercar beginning early in 2024.

This will be followed in 2025 by Aston’s first full-electric vehicle that chief executive Tobias Moers suggested to British press last year would be drawn from its GT sports car range, pointing to forthcoming replacements for the Aston Martin Vantage and DB11.

By 2026, the British sports-luxury marque promises that all new Aston Martin product lines will have an electrified powertrain option, leaving existing models to carry on for at least another four years.

By the dawn of the new decade, Aston plans to have its “entire core portfolio of GT sports cars and SUVs” fully electrified.

This will include models under the Lagonda brand, which was previously returning as a full-electric super-luxury marque before being shelved and then resuscitated again last year in yet another strategy rethink – one of several to have occurred over the past few years as Aston has restructured amid financial difficulties.

Count on a full-electric version of the DBX SUV also being high on the agenda for release.

Beyond electrified powertrains, Aston is committed to expanding the use of sustainable materials in its vehicles.

The company is exploring the use of ‘green’ aluminium alloy made using 100 per cent renewable energy, as well as leather-free vegan interior options.

Among other commitments made in the Racing Green strategy, Aston is targeting net zero emissions from its manufacturing facilities by 2030, with the entire supply chain at this mark by 2039.

“Aston Martin is accelerating. We are transforming our business and believe that now is the time to challenge ourselves to make a bigger difference, to become a world-leading sustainable ultra-luxury business,” said Moers.

“Whilst embracing electrification, we believe our sustainability ambitions must be broader than just producing emissions-free vehicles, and want to drive sustainability principles across our entire business, with a team representative of society proudly producing responsible products with a reduced environmental impact and making a positive contribution to the communities where we operate.

“Applying our passion for engineering and design innovation to this challenge, we are excited about shaping not just how quickly the world gets from zero to 60 [mph], but how quickly we get to net zero.”

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