Aston Martin partners with egg to launch the ultimate stroller flex
High-performance design meets parenthood with Aston Martin’s latest pram collaborationThe News
Aston Martin has teamed up with premium nursery brand egg to create the Aston Martin egg3 collection, a bespoke range of strollers, carrycots and accessories that blend the car-maker’s design cues with high-end baby travel.
The Key Details
- Aston Martin names egg its Official Stroller Partner
- New egg3 collection features automotive-inspired design
- Launching globally in Q4 2025 with three colourways
- Pre-orders open September 2025
- Prices to start from £2,500 ($A5,128)
The Finer Details
If you’re a family who cheers on Aston Martin F1 team on Sundays and juggle nappy runs on Mondays, then this new pram collab will be for you; particularly if you want to get the kids on the grid nice and early.
The collaboration marks Aston Martin’s latest foray into baby mobility (they teamed up with Silver Cross in 2018 for a pram range), extending its design philosophy beyond luxury cars and SUVs.
Design inspiration has been drawn directly from the British marque’s cars. The strollers feature signature DBX707-style quilting, honeycomb-detailed wheels referencing the Valour and Victor, and detailing inspired by Aston Martin’s rotary controls.
Each stroller also incorporates genuine Aston Martin leather, high-build silicone logos and subtle motorsport-inspired detailing.
You’ll be able to choose from three classic Aston Martin colourways: Iconic green edition accented with racing lime highlights, Grey herringbone fabric with Bitter Chocolate leather and Magneto Bronze trims and Heritage-inspired grey herringbone referencing vintage Aston Martin interiors.
According to Aston Martin director of brand diversification, Stefano Saporetti, the partnership represents a natural evolution of the brand.
“This collaboration with egg represents a perfect synergy, extending the very essence of Aston Martin into a new chapter of our customers' lives,” he said.
“Just like the Aston Martin DBX brought performance and versatility to family travel, the new stroller will offer parents a stylish, functional and high-quality option delivering the Aston Martin experience to the full family.”
Founded in 1999, BabyStyle launched egg in 2015 to fill a gap in the luxury stroller market. Its founder, Andy Crane, said parents often likened the stroller to Aston Martin even before the partnership.
“Our retailers and parents have often described the egg as the Aston Martin of the stroller world – so in many ways, this partnership feels like a natural evolution,” he said.
The Road Ahead
The Aston Martin egg3 collection will be available from Q4 2025 through selected global retailers and eggstroller.com. Prices are expected to start from £2,500 ($A5,128) for the range that includes stroller, carrycot, backpack and footmuff. For comparison, the standard egg3 stroller retails for £879 ($A1,802).
Related: What to look for when buying your first family car
Related: New limited-edition AMG GT pram puts your baby in the fast lane
Related: Introducing the Aston Martin of prams, which could be yours for only $5,999
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