Aston Martin teases Lagonda All-Terrain Concept

We saw the Lagonda Vision Concept at last year’s Geneva motor show, where Aston Martin heralded Lagonda as the world’s first luxury zero-emissions brand, now get ready to see the Lagonda All-Terrain Concept at this year’s Geneva show on March 5.

Designed to preview its first battery-powered production model in 2021, the Lagonda crossover concept shares its bold design theme with the Vision Concept -- a huge four-door, four-seat fully autonomous pure-electric sedan that previewed both a production limousine and a large SUV from the long-dormant British brand.

The Lagonda All-Terrain Concept, on the other hand, appears to be a low-slung but high-riding vehicle – at least from what we can tell from this full-frontal teaser image released this morning.

Aston Martin says that by taking advantage of its all-electric platform, Lagonda’s design team “created a car boasting extraordinary style and space efficiency combined with a rakish design language that demonstrates the unique freedom afforded by Lagonda’s commitment to zero emission powertrain technologies”.

Aston Martin Lagonda President and Group CEO, Andy Palmer, said the annual Swiss car show was the perfect place to reveal the latest evidence of Lagonda’s rebirth.

“The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show,” he said.

“Historically Geneva has always been good for us. The buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable, so it’s fantastic to return to the scene of such great success with another world debut.

“The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market.

“I’m expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd’s reaction first-hand.”

It’s not yet clear what will power the production SUV, but given Aston has stopped short of calling Lagonda an ‘all-electric’ brand, it and its future sister model could eventually offer hydrogen fuel-cell technology.

Aston Martin has owned the once-iconic Lagonda brand since 1947, though it dates back to 1906. It built a limited run of Lagonda Taraf limousines over 2015-2016, before which the Lagonda badge was last seen on the wedge-shaped Aston Martin Lagonda sold between 1976 and 1989.

Alongside the Lagonda All-Terrain Concept in Geneva, Aston Martin will show off three special versions of its three core sports cars – the Vantage, DB11 and DBS.

The British sports car brand’s bespoke personalisation service, Q by Aston Martin, produced the ‘Cosmos Orange’ Vantage with orange graphics, matching anodised interior switches and interior and exterior carbon-fibre detailing, as well as a Gothic-themed DBS Superleggera with ‘Numinous Pearl’ paint, a black-tinted carbon body pack, smoked tail-lights and satin black and bronze 21-inch forged alloys.