Audi increases prices by up to $7600

Audi Australia has announced it’s jacking up prices across most of its line-up due to “rising material costs and continued supply challenges”, with increases ranging from $600 to almost $8000 depending on the model.

Predictably, the biggest jumps are in the upper reaches of the range and predominantly apply to the S and RS-badged hero variants like the Audi S6 (+$5000), Audi RS 7 Sportback (+$7600) and Audi RS Q8 (+$7400).

But that hasn’t stopped volume sellers like the Audi Q3 40 TFSI (+$2000) and Audi Q5 40 TDI (+$2800) being affected too.

At the bottom end of the range, the pint-sized Audi A1 30 TFSI has risen $600, as has the entry-level Audi A3 35 TFSI Sportback.

All of the Audi e-tron electric cars, including the new ‘S’ twins, have increased by $2800.

Importantly, Audi has not followed some of its rivals in taking features out of cars in order to maximise its output at the factory in the face of the global semi-conductor shortage.

According to Audi Australia spokesperson Shaun Cleary, the price increases are reflective of the brand’s “continued commitment to its successful product strategy” of offering “a very high level of features in all segments”.

“Audi Australia is implementing a price increase across the range for vehicles built in 2022, the first of which are due to be delivered to customers in March,” he said.

“The price increase has been brought about by rising material costs and continued supply challenges that are affecting Audi, like other manufacturers and other industries around the world.”

Other brands that have upped prices of specific models – or in some cases, their full range – within the past three months alone without the justification of a model update include GWM, Haval, MG, Peugeot, Volkswagen and RAM.

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