Audi has caught turbo hot-hatch buyers by surprise, offering its new S3 Sportback at a price just below the Subaru STi.
Announcing a price of $59,900 for the new model provides the importer with some leverage in the market place. That's $90 less than the MLP (Manufacturer's List Price) for the Subaru and over $2000 less than the similarly specified Mitsubishi Lancer Evo with dual-clutch transmission. It's a coup for the prestige brand, expanding the demographic for the five-door S3 by going head to head with the two Japanese brands in this market sector below $60,000.
The S3 Sportback, due to go on sale here in December, is based on Volkswagen's new MQB platform and pumps out 206kW and 380Nm for a 0-100km/h time of 5.0 seconds. A weight reduction of 70kg contributes to both the car's straight-line performance and its combined-cycle fuel-consumption figure of 6.9L/100km. The quattro all-wheel drive system allows the Audi to match its Japanese rivals for cornering grip. As standard, the S3 Sportback will be sold in Australia with a six-speed S tronic (dual-clutch) transmission. “The new S3 Sportback sets a benchmark for compact premium performance – it is a sensational package,” said Audi Australia Managing Director Andrew Doyle.
“Not only does the new S3 Sportback deliver exceptional performance, but it is equipped with all the sophisticated features expected in a luxury vehicle. This car will change the way enthusiasts view the premium ‘hot hatch’ market. Our positioning for this third-generation S3 Sportback makes progressive performance more accessible than ever before.”
Standard equipment for the S3 Sportback will include xenon plus headlights, MMI Navigation plus, front/rear parking sensors, reversing camera, 18-inch alloy wheels, body kit, quad-pipe exhaust, uprated suspension, Nappa leather trim for heated front sports seats, Bluetooth with music streaming, dual-zone climate control and a leather-bound flat-bottomed steering wheel.
Audi is also offering buyers an S performance package as an extra-cost option for $4990. This pack combines LED headlights, B&O audio, magnetic ride system, upgraded sports seats, exclusive design of 18-inch alloys, red brake callipers front and rear.
Local deliveries of the S3 Sportback are set to commence in December, but Audi is officially taking orders now.
Read the latest news and reviews on your mobile, iPhone or PDA at carsales' mobile site...