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NEWS
Australians love Toyota's 86
One in 10 Toyota 86s sold worldwide find their way into Aussie drivewaysAustralia's love affair with sports cars doesn't appear to be waning, with the latest data showing that the only countries that buy more Toyota 86 coupes than Australia are Japan and the USA.
More than 10,300 of the affordable compact coupes have been sold since the 86 was launched here in June 2012, which makes Australia its number one destination on a per-capita basis, ahead of Japan (39,000) and the US (35,000).
Australians have penchant for high-performance sports cars, ranking highly in global sales for cars such as the Renault Megane RS, plus Mercedes-Benz AMG and BMW M cars.
Priced from $29,990, the Toyota 86 has been a global success story for Toyota, the car jointly developed with Subaru as an affordable, sporty and attractive alternative to hot hatches.
It was remarkable that 10 per cent of Toyota 86 sales worldwide occurred in Australia, said Toyota Australia's Executive Director of Sales and Marketing, Tony Cramb.
"Achieving 10,000 sales in less than two years demonstrates the love Australians have for sports cars and the strong appeal of the Toyota brand," he said.
Cramb also noted the car has been integral in revitalising the brand's reputation: "The 86 has helped rejuvenate the company's brand with an influx of young new customers who may never previously have considered a Toyota."
Toyota's affordable rear-wheel drive sports car is powered by a Subaru-developed four-cylinder boxer engine that pumps out 147kW/205Nm. An updated 2015 model is expected to arrive later this year, with minor suspension adjustments.
Despite the sub-$30K price, Toyota says the more expensive GTS grade accounts for two-thirds of sales. The 86 GTS is priced at $35,990 and $38,490 respectively for the six-speed manual and six-speed auto variants.
The biggest sales year for the Toyota 86 so far has been 2013, when 6706 were sold – a feat that was beaten only by the Celica more than 30 years ago in 1980.
Although the 86 was Australia's top-selling sub-$80,000 sports car in 2013, with a 34.4 per market share (ahead of the Hyundai Veloster at 20.2 per cent), 86 sales are down by more than a third so far this year, at 1610 sales.
Sales of the 86 will be boosted by the addition of a convertible version later this year, as well as a hotter turbocharged version and a stretched four-door sedan derivative with all-wheel drive and turbo-hybrid power from 2016.
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Written byCarsales Staff
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