Badges make remote buying easier

In response to the changing face of automotive sales during Australia’s COVID-19 measures, carsales has updated its presentation of stock for sale to include easy-to-understand ‘badges’ to highlight key information around services, capabilities and sanitisation.

With car buying more likely to involve a laptop perched at the dinner table or a smartphone on the couch – rather than a visit to the local new or used car dealer -- home test drives and virtual tours, and buy from home functionality are just a few of the offerings consumers are looking for.

Consumers can now utilise dealer ‘badges’ to determine the offers and services that best suit their needs.

Benefits the badges highlight include the above mentioned video and home test drives, and the icons also indicate dealers have the ability to process phone deposits, offer fast response services, guaranteed appointments and other offerings.

“carsales ‘badges’ provide consumers with the confidence that new and used car dealers are still open for business and that they are embracing new ways to service car buyers in these challenging times,” carsales Australia, Managing Director, Ajay Bhatia explained.

“Australian car shoppers are still keen to buy – and our latest research this week, cements that. But in extraordinary times, consumers expect an even better buying experience. We think this innovation can help dealers deliver that,” Bhatia commented.