Bentley designers collab with The Macallan to reinvent the whisky bottle
The limited-edition single malt whisky comes in a unique bottle that is horizontal and is made from upcycled materials from some of Bentley’s most prestige models.Bentley and The Macallan have revealed the ground-breaking design of their upcoming limited-edition single malt whisky collaboration, The Macallan Horizon.
Created following extensive joint development between Bentley and The Macallan, the prototype of The Macallan Horizon encapsulates a joint goal of building a sustainable future from the rich heritage of both brands.
Paying homage to The Macallan’s acclaimed Six Pillars, the foundation stones of the brand's distinctive single malt whiskies, The Macallan Horizon incorporates six unique upcycled, repurposed or ethically sourced materials that are integral to The Macallan and Bentley.
The prototype bottle has been crafted unlike any bottle of whisky in history with the unique design defying the traditional vertical aesthetic of a whisky bottle. Instead, taking on the horizontal trajectory of a car, the bottle sits horizontally in a purpose-built cradle and has no standing base.
At the core of the design is a hand-made glass bottle with a 180-degree twist. The bottle is then surrounded by an intricately twisted 3D structure crafted in sustainable materials that include:
- Recycled copper from the disused, spirit stills which were located within The Macallan’s former distillery
- Aluminium recovered from the production of the Continental GT, Flying Spur and Bentayga at Bentley’s home in Crewe, England
- Recycled wood from both brands
- The world’s lowest CO2 leather, locally sourced in Scotland, and also used in the highly exclusive Bentley Mulliner Batur grand tourer
Jaume Ferras, Global Creative Director for The Macallan said that by taking inspiration from the car industry, they were able to showcase their creative development of The Macallan Horizon, which is one of the most ground-breaking projects they’ve embarked on in the 200-year history of the brand.
“Working with Bentley Motors has inspired us to see things differently. In the whisky world, everything is upright, such as our stills and our bottles. When we looked at the horizontal direction pursued by Bentley Motors as part of the automotive industry, it made us consider if and how we could adapt this format for whisky, which ultimately requires to be poured.
“I am incredibly proud of the revolutionary design we have created for The Macallan Horizon and the unique sustainable materials we are incorporating as part of our commitment to a better world. It simply would not be possible without the incomparable craftsmanship and creativity for which The Macallan and Bentley Motors are renowned, and is the embodiment of the uncompromised excellence pursued by The Macallan since 1824.”
The Macallan Horizon is set to launch in the middle of 2023 where more details including tasting notes and price will be revealed.
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