BMW Individual goes collective

BMW will offer Australian consumers small batches of carefully accessorised cars based on standard production models in 2016.

Apparently, to promote the BMW Individual brand, the prestige importer has settled on building limited numbers of cars with the same select options to elevate each batch of vehicles to a new level of (quasi-) exclusivity.

The cars being built will not be unique, in the sense that 'Individual' suggests – ie: one of a kind – but they should be worth a little bit extra at resale time for the added kit.

Explaining the whole paradoxical concept – building more cars to appeal to those who want to be seen in a car unlike the rest – was BMW Australia's Shawn Ticehurst, the importer's Head of Product and Market Planning.

"BMW Individual gives us a great opportunity to really highlight what our craftsmen can do," he stated during yesterday's media presentation for the 2016 product range.

"It's a great way to personalise the cars, and something that here in Australia we have one of the higher take rates in the world.

"What we created was basically the 2016 BMW Individual Collection."

The cars by series, with their Individual features are as outlined below, with the respective price tags for each.

BMW 330i Touring (5 units) $94,900*
BMW Individual content:

BMW Individual fine-wood trim in Piano Black
BMW Individual extended Merino leather upholstery in Cashmere Beige
BMW Individual paintwork in Citrin Black
BMW Individual instrument panel finished in leather
Additional optional equipment included:

19” Double-spoke style M light alloy wheels, 442 M in Orbit Grey
Comfort Package
ConnectedDrive Freedom
Exterior trim in satinised aluminium
Harman/Kardon surround sound system
Innovations Package
Internet
M Sport Package
Panorama Glass Sunroof
Roof rails aluminium satinated
Seat heating for driver and front passenger

BMW 428i Coupe (20 units) $103,700*

BMW Individual content:

BMW Individual fine-wood trim in Piano Black
BMW Individual extended Merino leather upholstery in Opal White
BMW Individual paintwork in Champagne-Quartz
BMW Individual instrument panel finished in leather
Additional optional equipment included:

19” Double-spoke style M light alloy wheels, 442 M in Orbit Grey
Adaptive LED headlights
ConnectedDrive Freedom
Exterior trim in satinised aluminium
Harman/Kardon surround sound system
Innovations Package
Internet
M Sport Package
Glass Sunroof
Seat heating for driver and front passenger

BMW 428i Convertible (20 units) $117,400*

BMW Individual content:

BMW Individual fine-wood trim in Piano Black
BMW Individual extended Merino leather upholstery in Opal White
BMW Individual paintwork in Citrin Black
BMW Individual instrument panel finished in leather
Additional optional equipment included:

19” Double-spoke style M light alloy wheels, 442 M in Orbit Grey
Adaptive LED headlights
Air collar
ConnectedDrive Freedom
Exterior trim in satinised aluminium
Harman/Kardon surround sound system
Innovations Package
Internet
M Sport Package

BMW 428i Gran Coupe (10 units) $105,300*

BMW Individual content:

BMW Individual fine-wood trim in Piano Black
BMW Individual extended Merino leather upholstery in Opal White
BMW Individual paintwork in Frozen Bronze
BMW Individual instrument panel finished in leather
Additional optional equipment included:

19” Double-spoke style M light alloy wheels, 442 M in Orbit Grey
Adaptive LED headlights
ConnectedDrive Freedom
Exterior trim in satinised aluminium
Harman/Kardon surround sound system
Innovations Package
Internet
M Sport Package
Glass sunroof
Seat heating for driver and front passenger

BMW 528i Sedan (10 units) $122,300*

BMW Individual content:

BMW Individual fine-wood trim in Piano Black
BMW Individual extended Merino leather upholstery in Platinum
BMW Individual paintwork in Azurite Black
BMW Individual instrument panel finished in leather
BMW Individual roofliner in Alcantara Platinum
BMW Individual exterior line Aluminium satinated
Additional optional equipment included:

19" Double Spoke 351 M Alloys wheels
M Sport Package
Professional Package
Comfort seats, front
Glass Sunroof

BMW 535i Sedan (10 units) $141,400*

BMW Individual content:

BMW Individual fine-wood trim in Piano Black
BMW Individual extended Merino leather upholstery in Nutmeg
BMW Individual paintwork in Frozen Brilliant White
BMW Individual instrument panel finished in leather
BMW Individual roofliner in Alcantara Anthracite
BMW Individual high-gloss Shadowline
Additional optional equipment included:

19" Double Spoke 351 M Alloys wheels
M Sport Package
Exclusive Package
Glass Sunroof

BMW 640i Coupe (2 units) $194,200*

BMW Individual content:

BMW Individual fine-wood trim in Piano Black
BMW Individual extended Merino leather upholstery in Cohiba Brown
BMW Individual paintwork in Brilliant White
BMW Individual high-gloss Shadowline
Additional optional equipment included:

20" Double Spoke 373 M Alloys wheels
Active seat ventilation
Ceramic surrounds for controls
Harman/Kardon surround sound system
M Sport Package
Comfort seats, front

BMW 640i Convertible (5 units) $208,500*

BMW Individual content:

BMW Individual fine-wood trim in Piano Black
BMW Individual extended Merino leather upholstery in Opal White
BMW Individual paintwork in Ruby Black
BMW Individual exterior line Aluminium satinated
Additional optional equipment included:

20" Double Spoke 373 M Alloys wheels
Active seat ventilation
Ceramic surrounds for controls
Harman/Kardon surround sound system
M Sport Package
Comfort seats, front

BMW 640i Gran Coupe (5 units) $199,500*

BMW Individual content:

BMW Individual fine-wood trim in Piano Black
BMW Individual extended Merino leather upholstery in Platinum
BMW Individual paintwork in Tanzanite Blue
BMW Individual high-gloss Shadowline
Additional optional equipment included:

20" Double Spoke 373 M Alloys wheels
Active seat ventilation
Ceramic surrounds for controls
Harman/Kardon surround sound system
M Sport Package
Comfort seats, front

BMW X5 xDrive30d – option 1 (40 units) $126,900*

BMW Individual content:

BMW Individual paintwork in Ruby Black
BMW Individual Interior trim in Piano Black
BMW Individual extended Merino leather upholstery in Smoked White
BMW Individual leather instrument panel in “Walknappa” Scotch Dark
BMW Individual roofliner in Alcantara Anthracite
BMW Individual Exterior Line Aluminium satinated
BMW Individual Light Alloy wheels V-Spoke 551
Additional optional equipment included:

M Sport Package
Panorama Glass sunroof
Comfort seats, front
Seat heating for driver and front passenger
Multifunctional instrument display
Sunblinds for rear side windows
Lane Change Warning

BMW X5 xDrive30d – option 2 (20 units) $126,900*

BMW Individual content:

BMW Individual paintwork in Pearl Silver
BMW Individual fine-wood trim in Piano Black
BMW Individual extended Merino leather upholstery in Nutmeg
BMW Individual leather instrument panel in “Walknappa” Black
BMW Individual roofliner in Alcantara Anthracite
BMW Individual Exterior Line Aluminium satinated
BMW Individual Light Alloy wheels V-Spoke 551
Additional optional equipment included:

M Sport Package
Panorama Glass sunroof
Comfort seats, front
Seat heating for driver and front passenger
Multifunctional instrument display
Sunblinds for rear side windows
Lane Change Warning