BMW secures more M2s for Oz

If you're in the queue for BMW's sold-out M2 Coupe, rejoice. In response to popular demand, BMW Australia has secured as many as 100 extra versions of its cheapest new M model, most of which will be available by the end of this year.

Demand for the cracking new M2 super-coupe, which was last month named the motoring.com.au Australia's Best Driver's Car for 2016, has outstripped supply since it went on sale on April 16.

Indeed, Australia's initial allocation of 300 vehicles this year was quickly snapped up, extending the waiting list out to more than six months, thanks to epic performance and a starting price of less than $90,000 for the M2 Pure manual (the M2 DCT auto costs $98,900 plus on-road costs).

Subsequently, as we reported from its Australian launch at Targa Tasmania last month, BMW Australia chief Marc Werner has desperately been seeking extra supplies from the car-maker's Munich HQ, which has struggled to keep up with demand from most markets.

BMW Australia has now confirmed it's succeeded in securing "up to" 100 examples of the M2 from August production. At this stage it's unknown how many M2s will arrive next year, but the extra allocation will significantly reduce the waiting time for many customers.

In a press release to be issued today, Werner said the 33 per cent supply increase was indicative of the standing within BMW of the M Division Down Under, where more than 1000 M models were sold for the first time last year.

“The BMW M2 has enjoyed extremely positive reviews since its media launch at Targa Tasmania,” said Werner.

“It’s also had great success on the showroom floor, with our initial 300 unit allocation for this year already sold out.

“Securing these additional vehicles – a supply increase of up to 33 per cent – is a huge achievement for BMW Australia and reflects strong support from the global BMW family.

“We’re delighted to be able to respond to Australian customer and market demand so quickly with these extra vehicles.” he said.
BMW Australia says the 272kW turbo-six rear-drive compact coupe is attracting a younger new audience to its M sub-brand.

However, despite the increased allocation of M2s, it claims that – combined — the M3 and M4 will remain its most M popular models.

BMW’s M range currently comprises the M3 sedan (from $139,900), M4 coupe (from $161,900), M5 sedan ($185,000), M6 coupe (from $292,600), M6 Gran Coupe (from $299,600) and M6 convertible (from $308,600), plus the X5 M (from $185,510) and X6 M (from $194,310) SUVs.

Having just released Competition Pack-equipped versions of the M3 and M4, BMW Australia's next new M model will be the M4 GTS, which arrives in limited numbers Down Under in September, followed in the fourth quarter by the upgraded, newly-named M Performance models – the M140i and M240i models.