Mazda has been copping a fair bit of flack over the styling for its BT-50 LCV virtually right from the moment of its Australian launch.
But perhaps not much longer.
A new look for the BT-50 may overcome some of the negative commentary that has dogged it since it was introduced locally in 2011 as a virtual twin to the much stronger-selling Ford Ranger.
To differentiate from the Ford – and according to Mazda, other LCVs – the BT-50 was given a more dynamic "lifestyle" character via flowing lines and a showy, smiling grille as a centrepiece.
Suspension calibrations also differed from the softer-riding Ford, with a tighter setup aimed at delivering on-road behaviour that's more car-like and sportier.
That was the plan, but Ford, capitalising on its long-standing presence in the LCV segment, has blitzed the Mazda in the marketplace. In 2015 year-to-date VFACTS figures, the Ranger has recorded 14,144 sales compared to just 7090 for the Mazda.
The updated BT-50 gets minor alterations for its frontal styling, designed to lend a "tougher" look by taking attention away from the elements that characterise the current model.
Gone are the flamboyant orange indicator lenses above the headlights, replaced by a sober clear-lens treatment, while the grille itself has been simplified via a solid grey centre bar and a more vertical alignment for the Mazda badge. It's closer in this respect to the base, pure workhorse versions of the current BT-50.
The facia, including the lower bumper, remains untouched.
The only other external changes include the tail lights, side mirrors with integrated repeater lamps and new-design alloy wheels.
Mazda says it has revamped the interior to provide more of a quality feel too, while adding a rear-view camera to the options list.
Mechanically, the BT-50 continues as before. That is, it continues with the punchy 147kW/470Nm 3.2-litre five-cylinder turbo-diesel engine, 2WD or 4WD drivetrains and the choice of two six-speed transmissions, manual or automatic.
Trim levels will stay the same, with the lineup spearheaded by the fully kitted-out GT that is followed by the XTR and the base XT.
The new BT-50 will also offer the same lineup of single cab-chassis, crew cab-chassis and four-door ute variants as the current model, and will be available in Australia and Thailand from the second half of 2015.