Car companies tease 2014 Super Bowl commercials
Volkswagen, Audi and Toyota have given us sneak peeks at their multi-million dollar Super Bowl adsEver since that Star Wars themed TV advert Volkswagen aired during the Super Bowl in 2011, car manufacturers have been trying to one up each other every year with bigger and better ideas.
The culmination of the NFL (National Football League) season in the US, this year’s Super Bowl will see car manufacturers duke it out again over who can produce the most creative and entertaining commercial.
Volkswagen was first to release a preview of its upcoming ad with a one-minute teaser. This short peep sees some German scientists trying to create the “ultimate commercial,” which results in a mash-up of all the things everyone loves, including puppies, babies, Carmen Electra and an elderly man being hit in the groin. Stay classy Volkswagen...
Oh, and there just so happens to be a Volkswagen Passat in there somewhere.
Audi also released a 20-second teaser for its forthcoming commercial. In its preview ad, judges at a dog show are horrified when something comes out and frightens them. Nothing is actually shown and no cars are even mentioned, but with the tagline "something scary is coming", we bet Audi’s ad will feature its new S3, a tenacious little bulldog in the performance department.
Not to be outdone, Toyota also showed hints of its approaching ad, featuring the ever popular movie star Terry Crews and, believe it or not, Muppets. We give this teaser trailer points for actually prominently featuring the Toyota Highlander, known as the Kluger here in Oz, and this one looks to be a fun, light-hearted take on Hollywood horror tropes.
With 30 seconds of ad time costing companies $US4 million, it’s no wonder car-makers are releasing teasers for the commercials to try and drum up hype. Since 2010, the roughly $US2 billion has been spent on TV ads alone for the NFL 'grand final'.
This year’s Super Bowl is being played on February 2 between the Denver Broncos and Seattle Seahawks, so we won’t have to wait long to see how good these ads are.
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