Car sharing goes electric in Denmark
BMW joins forces with public transport operator to roll out 400-strong fleet of the i3 in CopenhagenBMW and public transport operator Arriva have teamed up to introduce DriveNow to the Danish capital of Copenhagen.
A fleet of 400 cars – comprised entirely of the electric i3 – will launch on September 3, establishing a convenient and clean way of transporting Danes in outlying metropolitan areas to transport hubs. The i3 is the ideal choice of car for this service, BMW claims, due to its zero-emissions operation and its connected navigation system that incorporates 'intermodal routing' (bus routes in this instance).
"Here in Copenhagen we are now already witnessing mobility of the future. It is on-demand technology, interconnected, quiet and electric. We are pleased to be able to introduce the capabilities of the BMW i3 and our expertise in future-oriented mobility concepts here in the Danish capital," said Dr Bernhard Blättel, head of BMW Group mobility services.
The BMW exec explained in a press release that this sort of collaboration created synergies that would benefit not only customers, but also the car manufacturer and the public transport operator. Cars provide the flexibility that public transport often lacks, hence the alliance between BMW and Arriva.
"We are not rivals, but cooperate with the providers of public transport in order to further develop urban mobility in a customer-oriented and sustainable way".
Already operating in Germany, where it is jointly run by BMW and European car hire company Sixt SE, DriveNow is a car-sharing service similar to the Mercedes-Benz/smart service, Car2Go.
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