Carsales to sponsor Melbourne Renegades

A sponsorship deal between carsales.com.au and the Melbourne Renegades – both men's and women's teams – has been sewn up for the next two years.

Players will wear the company's branding, which will also be displayed on signage around the ground. The automotive website has been a long-established supporter of football during the winter months, but the partnership with the Renegades helps align the carsales brand with its target consumers during the summer months also.

Furthermore, says Kellie Cordner, Chief Marketing Officer at carsales.com.au, with women just as often the decision makers in any car purchase, the company's support for the women's Renegades team represents an additional marketing opportunity.

“There may be a perception that buying and selling a car is a male domain but we see that women are just as involved in the purchase process and are very proud to be sponsoring both teams this season,” Cordner said.

For its part, the cricket team has welcomed the sponsorship deal, with Renegades CEO "proud" to be allied with a national brand like carsales.com.au.

“We’re delighted to welcome carsales.com.au to our Renegades family for the seasons ahead," said Renegades CEO Stuart Coventry.

“This is an exciting time for our club following the highly successful launch of the WBBL last season. There’s no doubt we deliver the best family entertainment package over the summer and we’re proud to have carsales.com.au working with us to achieve our goals.”