Cheeky Vito ad goes viral
What do Patrick Swayze, Jennifer Grey, and a Mercedes-Benz Vito, Actros and S-Class coupe have in common?Mercedes-Benz has unveiled a new 'Dirty Driving' media campaign that puts a cheeky twist on the birth of its latest Vito van, with the clip attracting over 1.2 million views on YouTube.com in less than two weeks.
The basic premise of the clip explains the new Vito's arrival as the product of a one-night stand between an Actros prime mover and an S-Class coupe, the liaison taking place in a dark and dingy factory.
Okay, so that's perhaps making the encounter seem a little cheap and sleazy – for all we know the truck and the car might be in a loving, committed relationship and the Vito is the lovechild they've both yearned for since they go married. Whatever...
In any case, it's actually a pretty slick little production that gets its message across loud and clear: the new Vito, unveiled in Berlin in July, benefits from the technological prowess Mercedes-Benz has cultivated over many decades in the both the car and commercial vehicle spheres.
Mercedes-Benz says the new Vito, which sits below its larger Sprinter van in the 2.5 to 3.5t GVM class, is the first LCV it has produced in choice of rear-wheel drive, front-wheel drive, and all-wheel drive formats, while it consumes 20 per cent less fuel on average than its predecessor.
The social media campaign will be complemented by print and television advertising in a number of Mercedes-Benz markets around the world.
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