Chery's new 437kW Luxeed RX revealed

Chinese auto giant Chery has revealed the new Luxeed RX, a large 437kW electric coupe-SUV developed with technology powerhouse Huawei and now open for pre-orders in China.

It launched on August 20 priced from 229,800 to 359,800 yuan – roughly $48,000 to $75,200 in Australian dollars before local taxes and on-road costs.

While the Luxeed car brand is not confirmed for Australia, Chinese luxury brands are becoming more common here with the arrival and success of Zeekr and Denza and the confirmation of Avatr incoming.

This new brand is worth watching given Chery's rapid local brand and model expansion and the fact Luxeed's sporty/tech upmarket position would add a new dimension for the car-maker in Australia.

More intriguingly, the exterior design of a hotted-up Luxeed S7 electric sedan has already been filed with IP Australia, which is evidence the brand has begun scoping out a local tilt.

The RX is Luxeed's newest model and slots into the luxury large SUV space, measuring 5020mm long, 2007mm wide and riding on a 3000mm wheelbase. It will be offered in rear- and all-wheel drive forms, with the latter producing a combined 437kW.

Luxeed is a joint venture between Chery and Huawei, and one of the brands operating under Huawei's Harmony Intelligent Mobility Alliance (HIMA), with Chery responsible for vehicle manufacturing and engineering while Huawei contributes substantial electrical, software and driver-assistance technology.

It also handles retail sales alongside HIMA stablemates Aito, Stelato, Maextro and Shangjie.

Luxeed's existing line-up spans the S7 sedan, R7 coupe-SUV and V9 minivan, and the brand handed over 9906 vehicles to customers in July 2026, according to China EV DataTracker.

The RX marks a clear departure from that family look, being the first Luxeed designed by Werner Gruber – a stylist whose CV includes Pininfarina, Ferrari and Saleen.

Its long-bonnet, short-tail proportions are unusual for an EV and earned it the early nickname of ‘another Purosangue clone’ helped along by pronounced rear haunches, semi-hidden door handles and various aerodynamic elements dotted around the body.

Buyers can choose from 20, 21 and 22-inch alloy wheels and rear-wheel-drive versions use a 277kW motor, while the dual-motor AWD version adds a 160kW front motor for a combined 437kW.

Battery choices are reported to include an 81.1kWh pack and larger 100.25kWh and 100.42kWh options, delivering between 700km and 852km of range on China's more generous CLTC testing cycle.

Inside, the five-seat RX is loaded with Huawei tech: a 16.1-inch floating central screen, an 8.88-inch passenger display, an LCD instrument cluster and a 26-inch head-up display.

A streaming rear-view mirror and side-view cameras that pipe their feed to screens built into the door cards are part of the deal, and it also gets dual-chamber air suspension, six-piston front brake calipers and claimed body stiffness of more than 50,000Nm per degree. That’s quite rigid.

On the driver-assistance front, high-end versions carry as many as four LiDAR sensors – one of them a 896-line unit – among a total of 38 sensors, enabling address-to-address automated driving. That said, it remains an L2 system that requires the driver to monitor and be ready to take over.

There is no confirmation that the Luxeed RX – or the Luxeed brand – will be sold in Australia, but there are reasons to keep a close eye on it.

Chery has rapidly expanded its Australian presence beyond its namesake brand to include Omoda Jaecoo and Lepas, with iCaur and Freelander also confirmed for 2027. A camouflaged example of Luxeed's S7 electric sedan was photographed testing in Australia earlier this year.

Its presence did not confirm plans to sell Luxeed vehicles here – manufacturers can conduct local engineering and development work without intending to launch a vehicle – but it establishes that a Luxeed vehicle has already reached Australian roads.

In China the RX squares up against the Xiaomi YU7 (about $48,800–$81,500), a vehicle expected to arrive here in 2027 or 2028.

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