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NEWS
Collision Avoidance Tech key to road safety research
University of New South Wales launches 400-car driver behaviour studyA new project to study driver behaviour is being implemented by the Transport and Road Safety Group (TARS) of the University of New South Wales.
Named NDS (Naturalistic Driving Study), the project is aimed at collecting awareness and behavioural data from drivers on the move. It is supported by the NSW Centre for Road Safety, the Victoria Transport Accident Commission, the Office of Road Safety from Main Roads Western Australia, and the South Australia Motor Accidents Commission. Collision Avoidance technology for the study is being supplied by Mobileye, a multinational company that has consulted to BMW, GM and Volvo in the past. Mobileye describes itself as a 'world leader in Advanced Driver Assistance Systems'.
400 cars will be equipped with data acquisition systems to monitor and record driver response to changing environmental factors. It's expected the aggregated data will provide a basis for planning and policy decisions to reduce the road toll.
Although Mobileye is a name largely unknown to the wider community, over a million of the company's systems were installed in cars around the world last year. Monocular vision technology, to use the term the company has coined for its systems, can detect pedestrians and other vehicles, read traffic signs and control headlight high beam. Lane Detection, Lane-Keeping Assist and Forward Collision warning are other facilities Mobileye is providing car companies for inclusion in their products safety equipment arsenal.
"Mobileye's core goal is to help drivers limit accidents and improve road safety," said Michael Hirsh, APAC Regional Manager of Mobileye. "We are proud to participate in a study that puts driver safety at the top of the agenda of Australia’s policymakers."
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