Cupra Australia has reaffirmed a 2025 local release for its two all-new upcoming SUV models as it celebrates 5000 vehicle sales Down Under – no less than 38 per cent of which were electrified.
The 2025 Cupra Terramar shares the bulk of its DNA with the next-generation Audi Q3 and will almost certainly feature plug-in hybrid powertrains somewhere in its ranks, while the larger battery-electric 2025 Cupra Tavascan will make a run at the Tesla Model Y.
Both models were earmarked for local release in 2025 back when they first broke cover in 2022 and Cupra Australia reconfirmed that today, suggesting it hasn’t been as hamstrung in securing electrified models for our market as Volkswagen.
The small-medium Terramar is tipped to replace the mid-size Cupra Ateca here, given the former is based on the previous-generation Tiguan, while the bigger Tavascan will be Cupra’s first assault on the rapidly growing electric mid-size SUV market.
Other rivals for the 250kW Tavascan beyond the best-selling Model Y include the Hyundai IONIQ 5. Toyota bZ4X and Subaru Solterra, as well as its own relatives in the upcoming Volkswagen ID.4 and ID.5 GTX siblings.
“While it’s not our intention to be a brand for everyone, we are excited about… our second generation of EVs arriving in Australia in 2025, and for Cupra powering an ongoing global electric revolution,” said Cupra Australia director Ben Wilks.
“We raised a few eyebrows when we launched a European performance brand into a crowded Australian market back in 2022.
“Since then, we’ve found Australians have overwhelmingly embraced Cupra’s scintillating mix of electrifying performance, dynamic driving qualities and eye-catching design.”
Expected to join the two new SUVs sometime next year is the Cupra Raval light hatch, which should slot in underneath the established Cupra Born as an electric Hyundai i20 N and VW Polo GTI rival.
The brand’s rapid growth will lead to the opening of a new sales and service centre at Essendon Fields in northern Melbourne by early 2025, along with new Cupra Garages in Queensland and New South Wales plus additional service outlets around the country.