Daniel Ricciardo joins carsales

carsales Racing has a new team member. Australia’s fastest man and Red Bull Racing F1 star Daniel Ricciardo has been named carsales.com.au’s first global brand ambassador.

Ricciardo joins the carsales squad to help champion the brand locally and as the company continues its overseas expansion. His first race appearance in carsales ‘livery’ will be March’s Australia F1 Grand Prix.

While Dan may be a touch too busy to join the carsales/motoring road test team, he will be working with carsales to help inspire car buyers and sellers via his own personal love of driving. The appointment will see Ricciardo support carsales’ essential brand promise of helping people “buy and sell a car with ease and confidence”.

Admired in the F1 world for his down-to-earth Aussie personality and trademark grin, Ricciardo appeals to a wide group of consumers.

‘Our Dan’ says he’s excited with the new partnership.

“Although my racing career has taken me all over the world, it is a great feeling to be aligning myself with such a strong Australian company and brand – and one that is the clear leader in its industry,” Ricciardo said.

“I really admire the success carsales has had in Australia and more recently at an international level that’s why this ambassador role feels like a very natural fit for me. I will be very proud to race with the carsales brand on my helmet and cap across the 2017 season.”

carsales Chief Marketing Officer, Kellie Cordner, says there’s genuine excitement about the alignment.

“As one of Australia’s leading sportspeople and personalities, Daniel appeals to a very broad demographic and is viewed as an authentic, relaxed and approachable leader – traits we align with our own business.

“His natural charm and Australian roots, not to mention his clear commitment to success, speed and innovation, are all things we see as consistent with our own values and something we want to harness.

“We’re very pleased to have Dan onboard,” Cordner stated.

Ricciardo will be sporting the carsales logo on the chin position of his helmet and on both sides of his Red Bull Racing team cap during every race of the 2017 season.