A Swiss investment group has paid two million euros ($A2.7m) to use the De Tomaso trademark and is reported to have plans to create a new manufacturing facility that will employ up to 360 workers in Turin.
Some European pundits are tipping its first car could be a new mid-engined sports car, but any wild speculation should be taken with a pinch of salt.
This is not the first time the Italian car-maker has come back from the brink.
In 2009 it was hoped the famous marque had been saved when Former Fiat exec, Gian Mario Rossignolo, bought the name. The revived De Tomaso then released the promising Deauville crossover at the 2011 Geneva motor show, but before it went into production and De Tomaso began selling cars the company ran out of money and went bankrupt.
Famous for cars like the fearsome Pantera and Mangusto (pictured), De Tomaso was founded back in 1959. Its first road car, the Vallelunga coupe, was introduced in 1963.