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NEWS
Detroit broke, but NAIAS will return
North American International Auto Show will be back in 2014, according to a statement from the organisersIt's true that the city of Detroit faces bankruptcy, says the Executive Director of the North American International Auto Show, Rod Alberts, but it's business as usual for the show.
Alberts has issued a statement declaring that the municipality's financial distress will have "no impact" on the show itself. The statement has been carried far and wide; even distributed to media by JAMA, the Japan Automobile Manufacturers Association, which organises the annual Tokyo motor show.
That's good news for car companies that have banked on global debuts for new models in Detroit. As local companies discovered when AIMS was cancelled at short notice, the lack of such a venue throws promotional and marketing plans into complete disarray. Detroit is already shaping up to be an important show in 2014, with rumours circulating that the new Ford Mustang will debut there and BMW a chance to release its M3 and M4 models.
According to Alberts' statement, the show is its own (independent) organisation and is run out of Cobo Center, which is owned and operated by a regional authority independent of the city. Detroit's chapter 9 bankruptcy has been a long time coming and was "a good decision" in Alberts' own words. It will "give Detroit an opportunity to move forward by relieving the city of a legacy of liabilities."
Cobo Center, which is the long-serving venue for the show, will shortly emerge from a USD $300 million renovation. By Alberts' estimation, the show brings more than USD $350 million to the south-east region of Michigan each year.
"We will continue, as planned, to work side-by-side with international auto manufacturers, which continue to rely on Detroit's stage to make their worldwide product introductions," Alberts' statement concluded.
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