DETROIT MOTOR SHOW: Ford trucks up in Detroit

Ford has chosen the 150th anniversary year of its founder’s birth to reveal a concept version of the next generation of its top-selling model for 36 years, the F-series pick-up truck, as well as 2014 Transit and Transit Connect models.

Dubbed the Atlas Concept, the Detroit show-stopping concept reveals strong design cues and new technologies that Ford’s Vice-President of Global Development, Raj Nari, says are sure to dominate its next-generation F-series range.

These include idle-stop, a SelectShift six-speed automatic transmission, aerodynamic grille and wheel-house shutters, an active chin spoiler, back-up assist and high-load tailgate stump among the many technological advances introduced on the ruggedly good-looking workhorse.

Ford’s Detroit show presentation made it clear the concept vehicle was a result of listening to its customers’ feedback, and that the vehicle, its technologies, design, capability and fuel-efficiency potential will “define the future” of its pick-up trucks.

“The Ford Atlas Concept previews innovations that will transform what people expect from their pick-up,” said Mr Nair. “With 36 years as America’s best-selling pick-up, we are absolutely committed to setting the agenda in the truck market.”

The new F-150 is due on sale next year in North America, where Ford sold no less than 645,000 examples of the big pick-up last year – up 10 per cent on 2011.

Joining the headline-snatching Atlas Concept are a pair of equally impressive, though perhaps lesser recognised trade vehicles – the updated Transit and Transit Connect.

New Ford Transit promises a 25 per cent improvement in fuel economy, a choice of three engines and as much as 500 cubic feet (14.1 cubic metres) of load capacity. It will be offered with the choice of two wheelbases, three lengths and three roof heights.

Its smaller sibling, the new Ford Transit Connect, arrives with a revised 1.6-litre EcoBoost engine and extended carrying capacity – now 1600lbs (725kg) payload and 2000lbs (907kg) braked towing.

The latest Transit models are likely starters for Ford’s Australian portfolio come 2014, though the F-series range is strictly off-limits to right-hand drive markets. Reiterating this fact, Raj Nari said the Ranger is all the truck Australians will ever need.

“The Ranger is doing extremely well in Australia and the feedback we’ve had is that that vehicle is really serving customer needs very well,” he said,

“We’re really happy with the progress on Ranger. We’re going to continue to invest in Ranger and continue to update and advance so that it will be the major truck for Australia.”

More news and coverage of the 2013 Detroit Motor Show

Full photo gallery of 2013 Detroit Motor Show at motoring.com.au

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