DETROIT MOTOR SHOW: Honda unveils future of Acura brand

Honda has revealed an all-new concept car that previews the future designs of all Acura vehicles.

Called the Precision Concept, the sporty four-door coupe’s styling is said to express the Acura brand’s new stylistic DNA that’s claimed to symbolise “precision crafted performance”.

The Japanese car-maker says the striking new concept previews a “bolder, more distinctive future for Acura vehicle design”.

Created by the car-maker’s Californian design studio, the new Precision Concept was penned by both the exterior and interior design responsible for the Honda NSX, which is badged ‘Acura’ in the US.

It’s not known what lurks under the skin but, size-wise, the big Acura concept is a shorter, lower, sportier alternative to the BMW 7 Series.

Many design cues, like the outlandish Diamond Pentagon grille, are rumoured to reappear in the near future on both concept and production cars. The ultra-low look, wide stance and proportions, meanwhile, hint that Acura could be engineering a new rear-wheel drive platform for future products.

Inside, the Precision Concept’s infotainment system’s huge centrally mounted curved screen is likely to also feature on a production vehicle. Instead of being controlled by gestures, like similar systems previewed by Acura’s rivals earlier this month at the Consumer Electronics Show in Las Vegas, the Acura system uses a conventional small touch pad that’s mounted on the centre console.

It’s unlikely the Precision Concept will ever make production, nor is there any chance the Acura brand will finally venture Down Under.

Founded in the US back in 1986, the brand’s bigger, standalone products are designed, developed and engineered for left-hand drive markets only.