Dodge Viper revival ruled out
Hopes for Viper replacement dashed by FCA bossFiat Chrysler Automobiles (FCA) CEO, Sergio Marchionne, has ruled out a replacement for the SRT Viper, which was dropped from Dodge's line-up in August 2017.
Speaking at FCA's mid-term presentation to investors on Friday, Marchionne told journalists that a third instalment of the US supercar was not in his five-year plan for Dodge.
New @Dodge Viper? Marchionne: "That's a great question. ... It's not in the plan, if that's what you're asking." Didn't make money, and wouldn't work with a "cute" Euro-style engine...@fcagroup #FCAFiveYearPlan @automobilemag
— Not Quite Ted Lasso (@AM_Lassa) June 1, 2018
"It's not in the plan," FCA's CEO said, adding the reason the Viper wouldn't be replaced was because it: "Didn't make money, and wouldn't work with a "cute" Euro-style engine..."
Marchionne went on to say that if FCA could find a way to get it done he would be happy but, ultimately, the last generation Viper didn't sell enough.
Originally,
reported the Viper would return in 2020 to celebrate its 30th anniversary.The US mag claimed the Dodge supercar would be based on a lightweight aluminium spaceframe chassis, have a carbon-fibre body and come powered with a supercharged or turbocharged V8.
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
