Current owner Tom Walkinshaw is building the Elfin brand and he's looking at markets abroad to take some of the production from Australia's answer to Lotus (more here).
But there's just as much need to bolster the company's name at home too.
With a loyal following in Australia, it was time to establish a nexus for swapping yarns, learning tips, checking out memorabilia and generally promoting the small race and sports car manufacturer with a history spanning fifty years.
A facility has been established to cater to all Elfin owners and fanciers. According to company records, over 70 per cent of all Elfins built or assembled from kits prior to 1984 are still competing in historic racing events as far afield as Europe and the USA...yet there is no 'funnel' for all the activities of the company and its clients.
The Elfin Heritage Centre combines clubrooms, a museum, a spare parts outlet and restoration workshop. Central to the museum is a memorial to company founder, the late Garrie Cooper. At least a dozen cars of historic significance will also be on display in the museum.
Officially opening on August 16, the Elfin Heritage Centre is located at 29 Capella Crescent Moorabbin, in Melbourne's south east. Cooper's wife Lorraine will be on hand for the unveiling of a plaque to his memory.
The opening ceremony commences from 7pm and is open to current members of the Elfin Owners and Drivers Club, the Victorian Historic Racing Register, the NSW HSRCA, the Confederation of Australian Motor Sport and invited media.
To comment on this article click here