F1 to offer first-ever children’s broadcast at Hungarian Grand Prix
Formula 1 and media partner Sky Group have released details of a broadcast specifically designed for kids that will air during this weekend’s F1 Hungarian Grand Prix.Motorsport has come a long way since the early days of broadcast and with the rising popularity of the Netflix F1 series Drive to Survive captivating a whole new generation of motorsport fans, the Formula 1 and main broadcast partner Sky Group have come up with an ingenious way to bring the next generation of fans through the ranks.
The broadcast designed for children for the Hungarian Grand Prix is the first of its kind and will feature a dedicated International Feed aimed at enhancing the viewing experience for younger fans and be presented by children on both Sky UK and Sky Deutschland. We're hoping there will be a mini-me version of Martin Brundle having awkward celebrity chats on the grid pre-race too!
The children’s international feed will feature 3D augmented graphics, child-friendly team radio transmissions, technical explainers and a bespoke package of colourful graphics and animations. Formula 1 has also created exclusive cartoon avatars for each of the 20 drivers that will be used throughout Sunday’s race - further bringing the broadcast to life for this audience.
Sky UK’s FYI presenters Braydon and Scarlett, and young go-karter Zac, will join 2016 Formula 1 World Champion Nico Rosberg, former NASCAR and IndyCar racer Danica Patrick and the Sky Sports F1 team to present F1 Juniors, whilst Sky Deutschland’s Sky Next Generation show will be presented by Phoenix, Ruby and Karl, accompanied by Sky commentator Frank “Buschi” Buschmann, current Formula 3 driver Sophia Flörsch and Sky Sports F1 reporter Sandra Baumgartner.
Young fans in the UK can tune in to watch on Sunday 23 July on Sky Sports Mix and Sky Showcase. No word yet on whether it will be made available in Australia, where Kayo and Fox Sports take the feed delivered by Sky Sports UK.
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