Launched as part of Balenciaga’s 2018 Autumn/Winter collection, these pine tree air-freshener inspired keyrings are peak fashion. This goes to show that something as simple and useful as the pine tree air-freshener seen hanging off car rear view mirrors all over the world can be made into a stylish accessory to keep those car keys safe, easy to find and forever stylish.
At $350 AUD each, they don’t come cheap considering an actual little tree air-freshener can be bought for $2.99. Crafted in fine Italian leather, gold keyring and embossed with Balenciaga’s logo, and they come in your choice of green blue, pink and black. These are basically a bargain compared to some of Balenciaga's other fashion items.
An interesting addition to the keyring is the embossing of the text 40 rue de Sèvres and 75007 Paris, which is the address of Balenciaga’s Paris-based head office. Our guess is that this is where people will send any lost keys they find from around the world. Useful.
One downside to this fashion statement is that the pine tree keyring does not come with the iconic pine tree scent so you’ll have to settle for the smell of leather instead.
A great Christmas gift idea for any car driving fashionista.
Images: balenciaga.com/au