Ferrari's CEO Sergio Marchionne has announced that every single car it sells by 2019 will have hybrid technology incorporated into its powertrain, in a bid to boost sales and profits for the famous supercar-maker.
According to Marchionne, currently the firm's volume is limited because it is constrained by CO2 regulations and introducing hybrids will help Ferrari exceed 10,000 vehicles a year by 2025.
At present, Ferrari is on track to ship 8000 cars this year and increase sales by 2019 to around 9000 vehicles a year.
Announcing the decision to introduce hybrids at a quarterly profits meeting in Milan yesterday, Marchionne promised a "fundamental shift" in the way Ferrari manufacturers its vehicles.
Confirming the Prancing Horse brand will introduce hybrid powertrains to every model, he added that Ferrari's next-gen hybrid engines would “yield additional performance".
Only one Ferrari road car currently uses the firm's hybrid tech -- the limited-run LaFerrari coupe and its drop-top sibling, the Aperta hypercar.
Until now, it was thought the next car scheduled to come with electrification incorporated into its combustion engine would be the F12 supercar that's expected to arrive in 2020.
At the recent Paris motor show Ferrari also announced it was already investigating petrol-electric hybrids and admitted it hadn’t ruled out downsizing further from a V8 to a V6.
It's thought the new plug-hybrid technology the Italian car-maker is considering will mirror the tech of other more mainstream car-makers by offering a pure-electric range of at least 50km.
The same modular technology, it's thought, will work on its forthcoming V6 engine as well as the future V8 and V12 powerplants.
Ferrari's boss, who's also the CEO of the Fiat Chrysler Automobiles empire, also said that the car-maker would expand the range of vehicles that appeal to a larger demographic.
Giving the example of the GTC4Lusso in the press conference, Marchionne hinted that more luxurious sports cars that have been "designed to be driven every day" could be on the way, potentially blurring the boundaries between it and luxury sister brand Maserati.
Celebrating third quarter growth of eight per cent in sales, it appears Ferrari is yet to be hit by the economic slowdown in markets like China.