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Callum Hunter9 Dec 2022
NEWS

Ferrari Daytona SP3 priced from $3.78 million

Marketing boss confirms a handful of SP3s will make it to Australia; LaFerrari hypercar successor due by 2028

Ferrari chief marketing and commercial officer Enrico Galliera has revealed a $3.78 million starting price for the limited-run Ferrari Daytona SP3, and simultaneously confirmed a handful of examples will make it to Australia.

Galliera let the astronomical figure slip during a recent interview with carsales and stipulated that was before on-rad costs, but he wouldn’t be drawn into revealing exactly how many SP3s would make it into local garages.

“Yes, we do have a couple of top clients who were eligible to buy the Daytona, but I don't want to give the number,” he said.

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The Ferrari Daytona SP3 is the Prancing Horse’s latest and greatest limited-run special, packing the most powerful naturally-aspirated engine ever fitted to a Ferrari road car.

The 6.5-litre V12 is derived from the Ferrari 812 Competizione, but with increased outputs of 618kW/697Nm, resulting in a claimed 0-100km/h time of 2.85 seconds.

Just 599 units are being built globally.

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Galliera also confirmed the long-awaited LaFerrari successor was a major feature of the brand’s five-year product plan, but shot down claims of an electric supercar being ready by 2025.

“We have not announced any details about the supercar,” he said.

“And also not its time. We have a different definition of supercar.

“There will be an EV in 2025.

“What other EVs might follow is not decided yet and cannot be communicated.”

Ferrari Purosangue

Galliera was equally coy about the odds of a smaller, more affordable SUV sibling for the upcoming Purosangue, which has garnered such huge demand that Ferrari has had to close its order books, with wait times already stretching out beyond two years.

“We don't speak about future products, because we want to remain unpredictable,” he said.

The first local Purosangue deliveries are expected to start in the fourth quarter of next year and while the new model’s sales percentage within the wider Ferrari portfolio is still being strictly capped at 20 per cent, Galliera declined to reveal exactly how many vehicles had been allocated for the Australian market.

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“The number of pre-orders or local allocation cannot be communicated,” he said, before admitting pre-launch interest in Australia had been “enormous” and saying the Italian brand’s sales growth will continue in the coming years.

“With the very attractive product range that we have – and I think it's the best one we have ever had in Ferrari at the moment – we are confident that we can further grow the customer base in Australia, where the order portfolio is the highest in history at the moment.

“That will automatically lead to an increase in sales numbers in the following years, but the details I cannot disclose at the moment.”

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Written byCallum Hunter
Our team of independent expert car reviewers and journalists
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