Ferrari Purosangue order book closed already

The 2023 Ferrari Purosangue was revealed only two months ago but order books for the Prancing Horse brand’s first SUV have already closed amid overwhelming global demand – including in Australia – resulting in prolonged delivery wait times of more than two years.

The revelation follows the Australian debut of the high-performance Italian SUV at the Universo Ferrari event in Sydney on Saturday, generating even more local interest despite the model’s starting price of $728,000 plus on-road costs.

That starting price comfortably makes the Purosangue the most expensive hyper-SUV available in Australia – eclipsing the Lamborghini Urus S ($409,744), Aston Martin DBX707 ($428,400), Porsche Cayenne GT Turbo ($351,900) and BMW XM ($297,900) – but it’s also the only model to come with a huge free-beathing 6.5-litre V12.

While the Purosangue is now a core member of the Ferrari stable, it was never intended to be the supercar brand’s best-selling model. Executives previously said the high-output SUV would only account for a maximum of 20 per cent of the Ferrari’s annual sales.

The unusual call was met with raised eyebrows around the world when it was announced, given the Urus and DBX are by far and away Lamborghini’s and Aston Martin’s best-selling models respectively, while the Cayenne is Porsche’s second best seller behind the smaller Macan SUV.

Whether or not that stance is altered in light of the current situation remains to be seen, but Ferrari continues to stress that it is and always has been a premium sports car producer first and foremost – a time-honoured identity it intends to maintain.

This positioning statement was reiterated in the lead-up to the Purosangue’s global reveal in September, when CEO Benedetto Vigna described the two-tonne-plus crossover as a true sports car.

“I had the opportunity to drive it in the hills near Maranello, and I can tell you it’s really a sports car,” he said in June.

“We went with a naturally-aspirated V12 – our most evocative engine – to ensure it lives up to its name [Purosangue is Italian for thoroughbred].”

That 12-cylinder powerplant is good for 533kW/716Nm and will rev all the way to an ear-piercing 8250rpm.

Zero-100km/h acceleration is done and dusted in a claimed 3.3 seconds (matching but not bettering its key rivals), while 0-200km/h takes 10.6sec and top speed is somewhere north of 310km/h, making it the world’s fastest production SUV.

Power is sent to all four wheels via a new eight-speed dual-clutch automatic transmission as standard.

Ferrari is yet to confirm exactly how many Purosangue orders it holds or precisely when first deliveries will take place.

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