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John Mahoney9 Aug 2018
NEWS

Ferrari raking in $110,000 profit per car

New study finds Italian supercar-maker generates profit margins 100 times higher than Jaguar Land Rover

Ferrari was the most profitable car-maker in the automobile industry for the first six months of the year, according to a new study carried out in Germany.

Figures revealed by economics professor Ferdinand Dudenhoffer show the famous Italian supercar-maker is currently working on an operating profit that sees Ferrari bank an incredible €69,000 ($A110,000) per every new car sold.

In contrast, premium car-maker Jaguar Land Rover is currently only netting around €800 ($A1200) for every vehicle it shifts.

Meanwhile, Porsche, which has a reputation for high profit margins, reportedly cashes in around €17,000 ($A27,000) per car – almost twice that of Mercedes-Benz, Audi and BMW.

According to Dudenhoffer, the biggest loser is Bentley, which instead of making money on each car it sells, currently loses an average of €17,000 ($A27,000) on every Mulsanne or Continental GT sold.

Tesla is another loss-leading car-maker, says the economics professor, who claims the Model 3, S and X all cost their manufacturer €11,000 ($A17,000) for every sale.

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