Ferrari recruit former Apple designers to bring the prancing horse into the electric future
The long term, multi-year collaboration will see Sir Jony Ive, Marc Newson and their creative collective LoveFrom work with Ferrari and their parent company Exor on new projects, potentially an EV.While no specifics have been outlined, if you read between the lines of the press release, it is believed that the former Apple designers will be tasked with bringing together Ferrari’s legendary performance with LoveFrom’s experience and creativity for world-changing products. Electric Ferrari anyone?
The designers and their firm will also be tasked with creating some luxury-based products to compliment the Ferrari brand and their cars.
Ive was Chief Design Officer at Apple and was responsible for many of the company’s modern era products including the translucent coloured iMacs, the iPhone, iPad and the physical Apple Stores. While Aussie born Newson who is an industrial designer has designed a range of things including Qantas lounges and business and first-class experiences, bikes, boats and cars as well as the Apple Watch. Ive and Newson started their creative collective LoveFrom in 2019 after leaving Apple.
John Elkann, Chairman and Chief Executive of Exor and Chairman of Ferrari said “Soon after LoveFrom was founded we began to talk with Jony and Marc about opportunities to combine their world-renowned creativity with ours, in complementary and incremental ways. Ferrari represents a first, exciting chance to do great things together as we build our future”
Marc Newson and Sir Jony Ive added, “We have been friends with John for many years and are great admirers of his insight and vision. We are thrilled to be embarking on such an important, long term collaboration with Ferrari and more broadly Exor.
“As Ferrari owners and collectors, we could not be more excited about collaborating with this extraordinary company and in particular with the design team expertly led by Flavio Manzoni. We see some uniquely exciting opportunities working together which we believe will yield important and valuable work.”
The pair both have a love for automotive and have owned many impressive cars over the years including an Aston Martin DB4, DB9, Vanquish, Bentley Brooklands and Mulsanne, Rolls-Royce Silver Cloud and a 1952 Ferrari 225.
This collaboration could finally see the often speculated Apple iCar come to life in a much more exciting way.
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