Ferrari to expand range with new GT
But chasing Porsche’s volumes is not the goalFerrari will unveil a new type of grand touring car in November, its Chairman, John Elkann, confirmed at Pebble Beach yesterday.
Elkann, the scion of the industrialist Agnelli family and also Chairman of Fiat Chrysler Automobiles, said Ferrari’s line-up of more comfortable tourers would expand.
While insisting it would not be chasing Porsche’s 250,000-a-year volumes, Elkann said Ferrari had to grow, leading to the much-rumoured Purosangue SUV/crossover expected before the end of the year.
Only 32 per cent of Ferrari’s global sales come from GT cars today, but Elkann insists that would rise to about 40 per cent within three years. All of that growth would be add-on to the Ferrari sales, rather than swapping across from one model to another.
It pumped through €3.4 billion in revenue in 2017 and Elkann has gone on record before as saying that was planned to rise to €5 billion by the end of the 2022 financial year.
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